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The digital transformation in the Consumer Packaged Goods (CPG) and Consumer Goods (CG) industries is rising. The industry is undergoing a series of dramatic changes, triggered by consumer demand for personalized experiences and products, continuously increasing time-to-market requirements (from months to days), growing complexity of product design, demand for "size-of-one" lots in manufacturing processes, and emergence of technologies such as artificial intelligence (AI), the Internet of Things (IoT), and blockchain.
In this context, consumer product (CP) companies are implementing major digital transformation programs to evolve from productivity focused approaches to customer experience–led business models.
Learn from this IDC research how these new trends are impacting CP&R Companies.
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